Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival, serves as a blueprint for companies and students in regards to crisis communication. It effectively explains how to turn a crisis into a successful public relations strategy with preparation, speed, transparency and efficiency. In the first chapter, “No thrillers, but hard reality,” we become acquainted with a crisis itself; what are the characteristics of a crisis? This chapter also looks into what a crisis plan us, successful crisis communication principles and how a crisis affects a company’s stakeholders.
The second chapter, “Proactive crisis communication planning,” details the need for crisis control. If a company controls a crisis it can only be beneficial to its image. This chapter takes it readers through step by step details of the elements of a crisis plans and how to build your own crisis team and what key elements should be included in a crisis team. For example: on a crisis team you need the spokespeople, the crisis committee, the doers, the media contact team and communication points. This chapter was really beneficial in helping me plan out the upcoming mock press conference.
Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival touches on all of the necessary aspects of crisis communication management and the different types of crises that a company may endure. From financial crisis to fraud to environmental crisis, there is an action plan for all areas. The book’s 20 different contributors work together to share their knowledge and experiences in dealing with crisis communication. The book includes about five different case studies on companies and crises from across the world so it’s readers can see how a company worked through its own crisis.
Aside from crisis communication, the book touches briefly on reputation management—How does company’s reputation adds value over time? And risk management—what are the costs of a crisis? All in all, Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival provides the necessary steps for companies to prevent a crisis from happening or for a company to be fully prepared for an unexpected crisis. The book was overall easy to read because each chapter provided numbered steps for what to do. I would recommend Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival as a supplemental textbook for future crisis communication courses.
Ashley Fox
University of North Carolina-Chapel Hill
The second chapter, “Proactive crisis communication planning,” details the need for crisis control. If a company controls a crisis it can only be beneficial to its image. This chapter takes it readers through step by step details of the elements of a crisis plans and how to build your own crisis team and what key elements should be included in a crisis team. For example: on a crisis team you need the spokespeople, the crisis committee, the doers, the media contact team and communication points. This chapter was really beneficial in helping me plan out the upcoming mock press conference.
Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival touches on all of the necessary aspects of crisis communication management and the different types of crises that a company may endure. From financial crisis to fraud to environmental crisis, there is an action plan for all areas. The book’s 20 different contributors work together to share their knowledge and experiences in dealing with crisis communication. The book includes about five different case studies on companies and crises from across the world so it’s readers can see how a company worked through its own crisis.
Aside from crisis communication, the book touches briefly on reputation management—How does company’s reputation adds value over time? And risk management—what are the costs of a crisis? All in all, Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival provides the necessary steps for companies to prevent a crisis from happening or for a company to be fully prepared for an unexpected crisis. The book was overall easy to read because each chapter provided numbered steps for what to do. I would recommend Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival as a supplemental textbook for future crisis communication courses.
Ashley Fox
University of North Carolina-Chapel Hill