Source: Mashable
POSTED BY Tyler Hardy on Monday April 22, 2013.
- Yael Bar-tur, former communications liaison for the Israeli Military and graduate of the Harvard Kennedy School of Government, article on the Boston Police Department's use of Twitter during the Boston Marathon Bomber suspect manhunt (4/22/2013).
Source: Mashable POSTED BY Tyler Hardy on Monday April 22, 2013.
2 Comments
Alexis
10/8/2013 03:58:43 pm
This is a wonderful real life example of the importance of crisis communication. The reality of living in an age that is so consumed with constant media coverage is that communication is inevitable and unstoppable. Its great to see that institutions and law officials understand and apply this PR principle in situations. The Boston PD certainly did their jobs in regard to communicating with the public. They also cooperated with mainstream media by using twitter a very established and current social media. Leave a Reply. |